How to make a website for a coworking space
People choose a coworking space on three things your website probably buries: what it costs a month, whether there is a desk free, and what the place is like at 3pm on a Tuesday. Here is how to put all three where they are looked for.
A coworking space sells one thing that a photograph cannot carry: what it feels like to work there all day. Most coworking websites try anyway, with wide-angle shots of an empty room, and then hide the price behind a form.
Both of those are fixable in an afternoon.
Publish the prices. All of them.
This is the single biggest conversion decision on the site and most spaces get it wrong.
The argument for hiding prices is that it generates enquiries. It does — from people who then discover the number and leave, having cost you an email exchange. The people who would have been fine with the price were also the ones most likely to leave when they could not find it.
Publish the tiers plainly:
- Day pass — the number, and whether it needs booking.
- Hot desk — monthly, and what hours it covers.
- Dedicated desk — monthly, and whether it is the same desk every day.
- Private office — from-price by size, even if the real number depends on the room.
Show the place as it actually is
An empty room at golden hour tells somebody nothing except that you own a camera. The photographs that work:
- The desks in use, at a normal hour, with normal numbers of people.
- The quiet corner, because half your visitors are asking "can I take a call".
- The kitchen, honestly. It is where people decide whether they would like the other members.
- The actual desk you are selling, at the size it is.
If the space is small, show that it is small and sell the thing small spaces are good at. Pretending otherwise just produces a disappointed tour.
Answer the eight questions everybody asks
Put these on the page rather than in an inbox:
- Is there a desk available this week?
- What are the opening hours — and can I get in at the weekend?
- Is there parking, and what does it cost?
- Can I take calls? Are there booths?
- What is the internet actually like?
- Can I receive post and parcels?
- Is there a minimum term, and how do I cancel?
- Can I bring a guest?
The cancellation one matters more than it looks. People commit faster to things they can leave.
Availability is your best call to action
"Book a tour" is fine. "Two dedicated desks free from the 1st" is better, because it is information rather than a request.
If you cannot wire up live availability, a number you update on Mondays is still true enough and still beats a form.
The part most spaces miss
Your members are your best marketing and they are already in the building. A short section of two or three members saying what they actually do there — with their business named and linked — does more than any amount of copy about community, and it gives you outbound links that those members will share.
What to skip
The word "ecosystem". A blog with two posts from 2023. Stock photographs of people laughing at a laptop, which every space has used and which nobody believes.
Building it
Five sections: what it is and where, the prices, the photographs, the questions, and how to come and see it. Plus a page per room type if you sell offices.
Pricing tables, photo rails and booking rows. The sections a space needs, sorted by the job they do rather than by how they look. Browse the Market.