A landing page has one job and about six sections to do it with. Here are three real ones — a SaaS app, a design tool and a fintech platform — and what each section is actually for.

Most landing page advice is a list of sections. Hero, features, social proof, pricing, FAQ, CTA. True, and not much help, because the order matters more than the list and half the sections are optional depending on what you sell.

Here are three real pages with the reasoning next to them.

The calm SaaS page

The pattern: a short promise, a picture of the thing working, then the argument.

What this one gets right is the product shot above the feature list. Software is bought on "can I picture myself using this", and no amount of feature copy does what one honest screenshot does. If your landing page describes an interface rather than showing it, that is the first thing to fix.

The second: a headline that says what changes rather than what it is. "A calm operating system for your attention" is a claim about your day. "Task management software" is a category.

The design tool page

A busier page, deliberately. When the product is visual, the page has to carry more pictures, and the risk shifts from "too thin" to "too loud".

The control here is that the pictures all do different jobs — one shows the canvas, one shows output, one shows a detail. Three shots of roughly the same screen is the commonest failure on a visual product's page: it reads as one idea repeated because you had three slots to fill.

The trust-first page

Money changes the order. When the thing being sold carries risk, proof moves up and features move down.

That is why this shape puts credibility close to the top rather than saving testimonials for the bottom third. The reader's first question is not "what does it do", it is "who else trusted this".

If you sell anything where the buyer could lose something — money, data, time on a migration — steal that order.

The six sections, and what each is really for

Hero. One sentence on what changes for the reader. Not what it is. What changes.
The show. A picture, a demo, a recording. The thing itself.
Three reasons. Not nine. Nine reads as a feature list nobody finished.
Proof. Names, numbers, quotes with a person attached. A logo wall with no story is wallpaper.
Price, or the next step. Hiding the price does not create enquiries, it creates bounces.
One question answered. The objection you hear most. Answer it before they leave to go and ask it.

Anything else is optional, and most pages are long because nobody was allowed to delete a section.

The test that beats any checklist

Read your page and ask, at every section: what is this one doing that the one above it did not?

If you cannot answer, delete it. Most underperforming landing pages are not missing a section — they are carrying two that say the same thing in different fonts.

Build the six sections, one at a time. Heroes, proof rows, pricing blocks and closing CTAs, sorted by the job they do. Browse the Market.

Starting from one of these

All three are in the DragGo Market and open in the editor rather than arriving as a zip. Swap the words, keep the structure, and you have skipped the part that takes longest: deciding what goes where and why.

Landing page examples, taken apart section by section