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Product Launch website builder

How to make a product launch website that early customers act on — the pages it needs, what goes on the first screen, and how to publish it free.

Start freeSee the Kestrel template

Short answer: to make a product launch website, start from a template, add the pages early customers look for — the product, features, pre-order, faq — and make pre-order or sign up the one button on every page. Put the facts that win the decision on the first screen, mark the site up as Product, and publish. With DragGo the editor, hosting and a web address are free.

The pages a product launch website needs

  1. 1The product
  2. 2Features
  3. 3Pre-order
  4. 4FAQ

What wins early customers over

  • One hero image of the product
  • Launch date or countdown
  • Pre-order or waitlist

What goes on the first screen

  • What you do, in one line a stranger understands.
  • One button — pre-order or sign up — and nothing competing with it.
  • A real photograph of your product or your work, not a stock image.

Search and AI answer engines

  • Mark the site up with the Product schema.org type, so search engines and assistants know exactly what kind of site it is.
  • Answer each common question on the page, in its first two sentences. A visible answer is what gets quoted.
  • Keep the words in the HTML. DragGo publishes plain HTML with titles, descriptions, canonical links and structured data written for every page.

Build it with DragGo

  1. 1Pick a template — Kestrel — One Product is a good starting point, or any other you like.
  2. 2Hand the Agent your files — your logo, a text file about the business, your photos. It fills the template and asks for the facts only you know. How that works.
  3. 3Publish. It is live on a free address; connect your own domain free when you are ready.

Read the full guide: How to make a landing page

Common questions

What should a product launch page include?

The product, key features, launch date, pre-order or waitlist and FAQ.

How do launch pages collect sign-ups?

One offer, one form, one date.

How much does it cost to make a product launch website with DragGo?

Building, editing, publishing and hosting are free, with a free web address and one free custom domain. The AI Agent runs on credits: the free plan includes credits on the free models, and paid plans start at $9 a month.

Do I need to know how to code?

No. You edit on a visual canvas, and the Agent can build and change pages from plain-language requests. The published site is plain HTML either way.

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